Scottsdale-Based Company Brings Performance-Driven Meals to Sun Devil Athletes

🗓️ October 4, 2025

Pivot Press Release

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Basketball players typically require more protein than baseball players but less than football players.

Scottsdale-Based Company Brings Performance-Driven Meals to Sun Devil Athletes

🗓️ October 4, 2025

Read the full press release here.

ASU Men’s Basketball begins partnership with Pivot Culinary

As Arizona State University men’s basketball tips off its 2025-26 season this October, the team has inked a new partnership with Scottsdale-based Pivot Culinary, a food management company specializing in fueling athletes for peak performance.

Pivot Culinary provides customized, made-from-scratch meals for more than 50 professional sports teams, including the Arizona Cardinals, Las Vegas Golden Knights and New York Yankees. The single-season agreement with ASU marks its first collegiate partnership.

The company was founded by Susan Wilcox, the creator of The Herb Box, which has grown since 1995 into two restaurants, a private event space and Pivot Culinary, its catering arm.

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